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Match Reveals the black Side of this online dating sites company

Match Reveals the black Side of this online dating sites company

By Chris Morrison

Updated on: / MoneyWatch

Alas, the dating that is online isn’t all flowers and moonlit walks. For businesses that offer online dating services, it is a competitive globe where each major business has got to one-up the other within their claims — just how many users get communications, exactly how many of the communications result in times, and exactly how numerous marriages emerge from those unions. a page simply delivered by Match to just competitor Plentyoffish reveals exactly exactly exactly exactly how really these firms make the figures.

The page is not very very long — shortly, this is certainly, irrespective of a bullet-pointed set of 18 stats from Plentyoffish’s advertising materials, which Match challenges its competitor to substantiate. Record includes claims that Plentyoffish creates over 500,000 brand new relationships and 18 million times every year, and 20,000 brand new signups daily. “According to my familiarity with the industry,” writes Match basic counsel Marshall Dye, “these claims can not be supported and therefore are deceptive and/or false.”