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Internet dating giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Internet dating giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Match Group, the internet giant that is dating a market limit of over $20 billion that owns various dating sites and apps including Tinder, OkCupid, PlentyOfFish, and Match.com has obtained Egyptian internet dating startup Harmonica, the Dallas-headquartered business announced today in a statement to MENAbytes, without disclosing monetary information on the deal.

Launched at the beginning of 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users locate a possible life partner. The software, as a declaration by Match Group records, approaches matchmaking that is mobile respect to neighborhood traditions and countries.

You can easily read more information about the way the application works in this piece we’d written year that is last.

“Sameh founded Harmonica after witnessing their cousin as well as other family members try to meet prospective husbands through the arranged marriage process. He thought technology could facilitate relationships that are meaningful empower singles to meet up with their future life lovers, but there have been no items serving their community or handling more conservative social norms,” the business explained in a declaration.

Match Group is acquiring the Egyptian startup to provide 33 nations in Asia and MENA which have a big Muslim population. Harmonica’s tiny group of 12 full-time workers (like the founders) is joining the US business included in the purchase and can evidently focus on an English app in addition to Harmonica presently has an app that is arabic-only. Harmonica, per declaration, will remain headquartered in Cairo, with Sameh Saleh continuing as CEO. It will likely be Match Group’s office that is first the center East.

The US business with this particular purchase is supposed to be dealing with different (reasonably smaller) players which have been wanting to re re solve the difficulty of online dating sites for Muslims, with YC-backed Muzmatch that recently raised $7 million Series A, being the absolute most prominent one.